Senior Writer, Lyra Health
Remote, January 2023-present

Writes and edits mental health content for several audiences, including Lyra members, mental health professionals and HR leaders.

• Interviews internal and external subject matter experts and thought leaders for blogs and other long-form writing.
• Synthesizes complex concepts and research into accessible, easy-to-consume content.
• Crafts concise, high-impact headlines, web copy and other short-form content.
• Develops narrative storytelling that integrates across content types and channels.
• Collaborates with cross-functional partners and manages feedback, editing and clinical review cycles to meet deadlines.
• Generates AI prompts to support content development across various channels.
• Draws on SEO best practices to raise online rankings and drive website traffic.

Senior Writer, Aliya Health Group
Remote, January 2021-January 2023

Wrote and edited content on substance use disorders and mental health disorders for Aliya Health Group and its nationwide network of treatment centers.

• Wrote copy for websites, blogs, clinician articles, conference and signage needs, print pieces,advertisements, emails and press releases.
• Worked with medical reviewers to get all clinical content reviewed and approved for posting.
• Optimized content with SEO research and the use of tools such as cognitiveSEO and SEMRush.
• Updated content in WordPress.
• Developed and maintained editorial style guide to ensure consistent branding and high-quality content.
• Wrote press releases and handled the entire process with PR Newswire from approvals through release.
• Audited current digital copy to update or rewrite as appropriate and needed.
• Worked with digital content specialist and social media specialist for content and editing needs for emails, digital newsletters and social media content.

Content and Marketing Specialist
Remote, March 2008 – January 2021

Provided writing, editing and branding support to clients on a contract basis.

• Wrote SEO-driven digital content on topics such as behavioral health care, education, senior living, entertainment and food.
• Clients included organizations like Holiday Retirement, LIVESTRONG, Chitown Daily News, The Jay Group, Adchemy, Everyday Health, Degrees.info, mStoner, SUNY, Transformations Treatment Center and Proofed to Perfection.

Staff Writer, Elements Behavioral Health
Remote position, July 2014-October 2019

Wrote digital and print content for Elements Behavioral Health (EBH) and its network of treatment centers.

• Wrote well-researched, high-converting content for EBH’s website and its 13 treatment center websites.
• Optimized existing website content with new keywords, current studies and general edits.
• Interviewed EBH physicians, psychiatrists and therapists on behavioral health topics for ghostwritten articles.
• Provided marketing copy for advertising campaigns, pay-per-click ads, press releases, taglines, landing pages, recovery apps, YouTube descriptions and emails.
• Worked with web developers to organize content for website redesign of all EBH sites.
• Developed copy for print pieces such as brochures, flyers, mailers and magazine ads.
• Supported social media needs with content for posts, articles and advertisements.
• Collaborated with branding and content directors to develop key messaging and branding/editorial guidelines for EBH and each of its separately branded treatment centers.

Marketing Consultant/Writer, Goldfish Marketing Agency
Chicago, IL, February 2013-July 2014

Worked directly with owner to manage clients’ branding, marketing and writing needs.

• Provided a number of services to clients, including: content for social media, product descriptions, websites, email campaigns, press releases, advertisements and direct mail campaigns; strategic marketing solutions; communications and growth strategies; marketing campaign development; brand management.
• Client portfolio included companies such as Vosges Haut-Chocolat, Wild Ophelia, Revel Global Events, Snow & Graham, Cafe Britt, Northalsted Business Alliance, LaTienda and SOS Children’s Villages.

Director of Branding and Publications, TCS Education System
Chicago, IL, March 2010-February 2013

Spearheaded the development and execution of sophisticated marketing and advancement initiatives for TCS Education System and its affiliated colleges and schools—helping to drive enrollment, outreach and fundraising.

• Wrote copy for print and radio advertisements, alumni magazines, annual reports, fundraising appeals, admissions materials and other key collateral.
• Oversaw and/or provided a wide range of writing support for digital marketing, including web content, PPC and social media as well as print collateral. Ensured there was a seamless integration and synergy between digital and print marketing activities.
• Managed the efforts of a small in-house team and a range of outside service providers including marketing agency, freelance designers, etc.
• Worked closely with Vice President on development of a comprehensive, evidence-based, metrics-driven annual marketing plan for each of TCS Education System’s separately branded higher education institutions.
• Led the development, implementation and measurement of off-line media plans including print, broadcast, billboard and direct marketing campaigns—to drive website and landing page traffic and student inquiries.

Marketing & Communications Manager, Northwestern University
Evanston, IL, March 2007-February 2010

Developed and implemented all communication initiatives and marketing endeavors for department.

• Wrote and edited marketing collateral for internal and external communication, including newsletters, website, direct mail pieces, brochures, email communications, fundraising materials and annual reports.
• Oversaw brand strategy and ensured message consistency across 20 divisions.
• Managed all aspects of the University-wide United Way Campaign, including developing campaign concept, creating marketing materials and letters for donors and partners, composing presidential solicitation and acknowledgement letters, and coordinating fundraising and e-marketing initiatives.

Associate Director of Development, Towers Productions
Chicago, IL 2004-2007

Developed, researched and wrote pitches/treatments for both new business as well as ongoing show series  in production.

• Developed, researched and wrote show proposals that funded production for new business with a variety of television networks, including National Geographic Channel, The History Channel, MSNBC, WTTW, Biography Channel, The Weather Channel, A&E and Court TV.
• Developed show ideas for company’s ongoing series such as Storm Stories, The Final Report, A&E Biography and American Justice
• Composed press releases for new shows and promoted shows in production to media outlets.
• Served as associate producer for demos and production shoots.